Something Digital plays a vital role in bringing Queensland’s digital community together and building the capability that underpins our innovation ecosystem.

 

While technology provides the tools, digital innovation gives them purpose by translating capability into meaningful, human-centred outcomes.

 

With our 9th annual festival on the horizon, we continue to champion the people and organisations shaping the future of digital in Queensland.

Event Details

Date: Tuesday August 25 – Wednesday August 26

Location: The Tivoli + Surrounding Venues

Time: 9am to 4pm + Optional Drinks

Getting Involved

Call for Speakers

Each year, Something Digital brings together bold thinkers and global voices shaping Australia’s digital future.


If you’re doing the work, not just talking about it, we want to hear from you.

Partner with us

We are inviting leading organisations who value digital innovation to help us shape Something Digital in 2026.

 

Interested in partnering with Something Digital 2026? Reach out to our Partnerships Team. 

High School students

Created by Something Digital and delivered with BOP Industries, our Future Leaders program connects high school students to industry and real world experiences. It builds the skills, mindset and curiosity needed for what comes next.

2025 Headliners.

Our headliners included national and international talent, who appeared in person on the SD stage. Our goal was to share their thought provoking work, concepts and technologies which enabled us to think differently about the digital futures we are creating.

Ben & Jerry's

Jessie Macneil-Brown

AccessNow

Marwa Fatafta

UAL: London College of Fashion

Matthew Drinkwater

Better Internet Initiative

Nate Lubin

NASA

Brittany Brown

Ben & Jerry's

Jessie Macneil-Brown

Head of Social Mission Europe, Ben & Jerry’s


Championing Social Justice Through Ice Cream and Beyond As the Head of Social Mission and Activism for Ben & Jerry’s Europe, Jessie Macneil-Brown holds a truly unique position in the corporate world.

Her role is all about advancing social justice through the everyday operations of a beloved ice cream brand. Jessie spearheads the development and execution of impactful advocacy campaigns and social initiatives across Europe and the UK, all deeply rooted in Ben & Jerry’s progressive values. Currently, her focus is on protecting and advancing the rights of those with refugee experiences.

With nearly fifteen years of experience in campaigns, public affairs, marketing, and communications, Jessie is a passionate advocate for using business as a force for good. Before joining Ben & Jerry’s, she led global campaigns teams at IKEA, Amnesty International, and The Body Shop, driving significant social change on an international scale. Jessie also maintains a strong connection to her homeland, Australia, serving as the Chairwoman of the Monash University Global Leaders’ European Network Advisory Committee.

AccessNow

Marwa Fatafta

MENA Policy and Advocacy Director, AccessNow


Marwa leads Access Now’s policy and advocacy work on digital rights in the Middle East and North Africa (MENA) region. Her work spans a number of issues at the nexus of human rights and technology including content governance and platform accountability, online censorship, digital surveillance, and transnational repression.

She has written extensively on the digital occupation in Palestine and focuses on the role of new technologies in armed conflicts and humanitarian contexts and their impact on historically marginalized and oppressed communities. Marwa is a Policy Analyst at Al-Shabaka: The Palestinian Policy Network, an advisory board member of the Tahrir Institute for Middle East Policy, and an advisory committee member for Bread&Net. Marwa was a Fulbright scholar in the US and holds an MA in International Relations from Maxwell School of Citizenship and Public Affairs, Syracuse University. She holds a second MA in Development and Governance from the University of Duisburg-Essen.

UAL: London College of Fashion

Matthew Drinkwater

Head of Fashion Innovation Agency at UAL: London College of Fashion


Matthew is a world-renowned expert in emerging technologies and their application to the creative industries. A specialist in immersive technologies (XR/MR/AR/VR), he and his team are building pathways for a truly digitised world.

Named as a ‘fashion-tech trailblazer’ by Draper’s and a ‘pioneer and a visionary’ by Wired, Matthew has delivered ground-breaking experiences and a stunning range of projects that have captured the imagination of both the fashion and technology industries.

Matthew is an advisor to Government on immersive technologies having presented at the Prime Minister’s prestigious Global Investment Summit and also sits on the advisory board of Bridge AI, the UK’s Research and Innovation £100m programme for Artificial Intelligence.

Better Internet Initiative

Nate Lubin

Founder – Survey 160, the Better Internet Initiative and Incite Studio
Former Director of the Office of Digital Strategy – The White House


Nathaniel Lubin has spent his career focused on digital strategy, technology, and politics. He is the founder of Survey 160 (a software company that sources data for polling and research), the Better Internet Initiative (a non-profit fellowship for large online content creators), and Incite Studio, and has advised dozens of corporations, major foundations and nonprofits, and startups.

Nathaniel previously was the Director of the Office of Digital Strategy at the White House under President Obama and, before that served as Director of Digital Marketing at Obama for America, with a budget of more than $112 million. He is an Affiliate of the Berkman Klein Center at Harvard and a contributing writer for the Atlantic.

Nathaniel’s current work focuses on integrations of public health within product design and regulation, improved methods for data quality in research, and prosocial growth within the creator economy.

NASA

Brittany Brown

Director of Digital & Technology Division, NASA

Washington


 

Reaching audiences where they are is what Brittany does.

 

As the lead of NASA’s Digital & Technology Division, it’s her job to translate what’s new in space exploration into engaging, easy-to-understand content for the general public.

 

Brittany executed communications plans for the launch of the first spacecraft on a mission to “touch” the Sun, the first all-woman spacewalk, the launch and landing of the Perseverance Mars rover, the first powered and controlled flight on another planet, the premiere of a documentary about Black NASA astronauts, the first U.S. mission to collect a sample from an asteroid, and countless other events that brought awe and wonder to audiences worldwide.

 

With nearly two decades of communication expertise, she has led marketing, social media, and public affairs strategies for both the U.S. Army and National Public Radio. Driven by her passion for educating others on social media, Brittany developed a social media management certificate program at Georgetown University, where she serves as an adjunct instructor.

Words of Praise

SD25 invited us to ask the big, scary questions about AI, ethics and the future. It was challenging, inspiring and practical all at once.

Emelie Dahlskold, QUT

Almost every session had an impact that made me rethink my work. The program pushed me out of my comfort zone and gave me practical tools I can use immediately. That combination is rare and it is why I will be back.

Vidhya Surendran, NTT Data

Marwa Fatafta absolutely blew me away. Not only in terms of the topic she spoke about - but her personal and incredibly passionate connection to the genocide in Gaza. Love and commend you on not shying away from controversial topics.

Jacquie Lodewyke, Wesley Mission Queensland

This conference was an excellent meshing of audiences and industries, enabling me to expand my knowledge, enhance my thinking, and build some very valuable connections.

Siobhan Remy, UQ

Final day at Something Digital #SD25 and my heart is full. The conversations, the people, the insights - I am walking away inspired, energised and grateful.

Briarne Marley, UnitingCare Queensland

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Something Fest acknowledges the First Nations People of the land on which we live and work, and recognise their continuing connection to the land, waters and community. We also pay our respects to their Elders past, present and emerging.

Sustainability and impact will always be at the core of what we do and we hold ourselves to the highest global standard

Sustainability and impact will always be at the core of what we do and we hold ourselves to the highest global standard